-
1 brand familiarity
Englisch-Deutsch Fachwörterbuch der Wirtschaft > brand familiarity
-
2 brand familiarity
марк. = brand awareness -
3 brand familiarity
connaissance f de la marque -
4 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
5 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
6 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
7 brand awareness
марк. знание марки (осознание широкой публикой факта существования марки и качества выпускаемых под ним продуктов)Syn:
* * *
узнаваемость "брэнда": узнаваемость данного типа товаров потребителями.* * *репутация торговой марки;. . Словарь экономических терминов . -
8 familiarity score
показатель известности [осведомленности\]а) марк. (доля потенциальных покупателей, которые знакомы с данной торговой маркой)brand's familiarity score — показатель известности бренда, показатель осведомленности потребителей о бренде
a familiarity score of 80% — показатель известности [осведомленности\], составляющий 80%
б) пол. (доля респондентов, которые знают о данной политической партии или общественном мероприятии)See: -
9 Markenbekanntheit
Markenbekanntheit f V&M brand awareness, brand familiarity* * *f <V&M> brand awareness, brand familiarity -
10 confianza
f.1 confidence.tengo confianza en que lo conseguirán I'm confident they'll achieve itconfianza en sí mismo self-confidence2 trust (fe).una marca de toda confianza a very reliable brand3 familiarity.amigo de confianza close o intimate friendtengo mucha confianza con él I am very close to himen confianza in confidencepuedes hablar con toda confianza you can talk quite freelyse toma demasiadas confianzas she's too familiar, she takes too many liberties4 sureness, confidence.5 self-confidence, assurance, confidence, self-assurance.* * *1 (seguridad) confidence2 (fe) trust3 (familiaridad) familiarity, intimacy4 (presunción) conceit\con toda confianza in all confidenceen confianza confidentially, in confidenceestar en confianza to be among friendstener confianza en uno mismo to be self-confidenttener mucha confianza con alguien to be on intimate terms with somebodytomarse (muchas) confianzas to take libertiestratar a alguien con confianza to treat somebody like a friend* * *noun f.1) trust2) confidence* * *SF1) (=credibilidad) confidenceese abogado tuyo no me inspira confianza — that lawyer of yours doesn't exactly fill me with confidence
•
de confianza — [producto] reliableuna persona de confianza — (=competente) a reliable person; (=honrada) a trustworthy person
un producto de mi entera confianza — a product I have complete faith o confidence in
•
defraudar la confianza de algn — to let sb down•
ganarse la confianza de algn — to win sb's confidence•
dar o conceder un margen de confianza a algn — to place one's trust in sb•
perder la confianza en algo/algn — to lose faith in sth/sb•
poner su confianza en algn — to put o place one's trust in sb•
preso de confianza — trusty•
puesto de confianza — position of responsibility•
recuperar la confianza de o en algo — to regain one's faith o confidence in sthhombre 1., 1), moción 1)•
tener confianza en algn — to have faith o confidence in sb2) (=seguridad) confidence•
dar confianza a algn — to give sb confidence, make sb confidentya no le duele el pie y eso le da más confianza al andar — her foot no longer hurts so she's more confident walking
•
infundir confianza a algn — to inspire confidence in sb•
tener confianza en algo — to be confident of sthtener confianza en que... — to be confident that...
necesitas tener más confianza en ti mismo — you need to have more confidence in yourself, you need more self-confidence
3) (=amistad)no te preocupes porque estemos nosotros delante, que hay confianza — don't mind us, we're all friends here
•
con confianza, te lo digo con toda confianza — I'm being completely open with you•
de confianza, puedes hablar delante de él, es de confianza — you can speak freely in front of him, he's a friendun amigo de confianza — a close friend, an intimate friend
•
en confianza, (dicho sea) en confianza o hablando en confianza, no me fío nada de él — between you and me, I don't trust him at all•
tener confianza con algn — to be on close terms with sbdíselo tú, que tienes más confianza con ella — you tell her, you're closer to her
4) pl confianzas (=libertades)se toma demasiadas confianzas contigo — he takes too many liberties with you, he's a bit too familiar with you
¿qué confianzas son esas? — don't be so familiar!
* * *1) (fe) confidenceél/ella me inspira confianza — I feel I can trust him/her
confianza en alguien/algo — confidence in somebody/something
tengo plena confianza en que... — I'm quite confident that... o I have every confidence that...
había puesto toda mi confianza en él — I had put all my trust o faith in him
de confianza — < persona> trustworthy, reliable; < producto> reliable
2) (amistad, intimidad)tenemos mucha confianza — we are close friends, we know each other very well
3) confianzas femenino plural ( libertades)¿qué confianzas son ésas? — (fam) you've got some nerve! (colloq)
* * *= confidence, trust, reliance on, reliance.Ex. The flush of success with AACR1 gave the code compilers and cataloguers the confidence to criticise the new code with the object of further refining it.Ex. The trust in computer systems rests on their ability to prove that their security mechanisms work as advertised and cannot be disabled.Ex. Any reliance on principles alone is rejected, and an attempt is made to codify experience.Ex. Regardless of whether automation emancipates the library itself from reliance on cataloging data, we recognize our responsibility to meet the needs of libraries that cannot take advantage of the new technology.----* abuso de confianza = betrayal of trust, breach of trust.* amigo de confianza = intimate friend.* con confianza = confidently, with confidence, trustingly, trustfully.* con confianza en uno mismo = self-confident.* confianza del consumidor = consumer confidence.* confianza en la eficacia de uno mismo = self-efficacy.* confianza en uno mismo = self-confidence, assertiveness, self-efficacy, self-belief.* confianza mutua = mutual trust.* contar en confianza = confide.* con toda confianza = feel + free to.* dar a Alguien un margen de confianza = give + Nombre + the benefit of the doubt.* dar un voto de confianza = give + Nombre + some latitude.* decir con toda confianza = say in + full confidence.* decir en confianza = confide.* de confianza = reliable, trusted, trusting, reputable.* depositar confianza = place + trust.* digno de confianza = trustworthy, creditable.* disminución de la confianza = sapping of confidence.* falta de confianza en = disbelief.* fortalecer la confianza = bolster + confidence, boost + Posesivo + confidence.* ganar confianza en uno mismo = gain + confidence (with/in).* ganarse la confianza = earn + trust.* ganarse la confianza de = achieve + credibility with, gain + the confidence of, win + the confidence of.* hombre de confianza = henchman [henchmen, -pl.].* índice de confianza del consumidor = consumer confidence index.* indigno de confianza = untrustworthy.* inspirar confianza = inspire + trust, inspire + confidence, instil + confidence, instil + trust.* intervalo de confianza = confidence interval.* la personificación de la confianza en uno mismo = confidence personified.* margen de confianza = the benefit of the doubt.* mermar + Posesivo + confianza = sap + Posesivo + confidence.* minar la confianza en Uno mismo = undermine + self-confidence.* minar + Posesivo + confianza = undermine + Posesivo + confidence, erode + Posesivo + confidence, sap + Posesivo + confidence.* nivel de confianza = confidence level.* no digno de confianza = untrustworthy.* ocupar un puesto de confianza = be on the inside.* perder confianza = lose + confidence (in).* pérdida de confianza = sapping of confidence.* persona de confianza = good old boy, sounding board.* recibir la confianza (de Alguien) = receive + credibility.* recuperar la confianza = boost + Posesivo + confidence, bolster + confidence.* relación de confianza = trusting relationship.* voto de confianza = vote of confidence, public trust.* * *1) (fe) confidenceél/ella me inspira confianza — I feel I can trust him/her
confianza en alguien/algo — confidence in somebody/something
tengo plena confianza en que... — I'm quite confident that... o I have every confidence that...
había puesto toda mi confianza en él — I had put all my trust o faith in him
de confianza — < persona> trustworthy, reliable; < producto> reliable
2) (amistad, intimidad)tenemos mucha confianza — we are close friends, we know each other very well
3) confianzas femenino plural ( libertades)¿qué confianzas son ésas? — (fam) you've got some nerve! (colloq)
* * *= confidence, trust, reliance on, reliance.Ex: The flush of success with AACR1 gave the code compilers and cataloguers the confidence to criticise the new code with the object of further refining it.
Ex: The trust in computer systems rests on their ability to prove that their security mechanisms work as advertised and cannot be disabled.Ex: Any reliance on principles alone is rejected, and an attempt is made to codify experience.Ex: Regardless of whether automation emancipates the library itself from reliance on cataloging data, we recognize our responsibility to meet the needs of libraries that cannot take advantage of the new technology.* abuso de confianza = betrayal of trust, breach of trust.* amigo de confianza = intimate friend.* con confianza = confidently, with confidence, trustingly, trustfully.* con confianza en uno mismo = self-confident.* confianza del consumidor = consumer confidence.* confianza en la eficacia de uno mismo = self-efficacy.* confianza en uno mismo = self-confidence, assertiveness, self-efficacy, self-belief.* confianza mutua = mutual trust.* contar en confianza = confide.* con toda confianza = feel + free to.* dar a Alguien un margen de confianza = give + Nombre + the benefit of the doubt.* dar un voto de confianza = give + Nombre + some latitude.* decir con toda confianza = say in + full confidence.* decir en confianza = confide.* de confianza = reliable, trusted, trusting, reputable.* depositar confianza = place + trust.* digno de confianza = trustworthy, creditable.* disminución de la confianza = sapping of confidence.* falta de confianza en = disbelief.* fortalecer la confianza = bolster + confidence, boost + Posesivo + confidence.* ganar confianza en uno mismo = gain + confidence (with/in).* ganarse la confianza = earn + trust.* ganarse la confianza de = achieve + credibility with, gain + the confidence of, win + the confidence of.* hombre de confianza = henchman [henchmen, -pl.].* índice de confianza del consumidor = consumer confidence index.* indigno de confianza = untrustworthy.* inspirar confianza = inspire + trust, inspire + confidence, instil + confidence, instil + trust.* intervalo de confianza = confidence interval.* la personificación de la confianza en uno mismo = confidence personified.* margen de confianza = the benefit of the doubt.* mermar + Posesivo + confianza = sap + Posesivo + confidence.* minar la confianza en Uno mismo = undermine + self-confidence.* minar + Posesivo + confianza = undermine + Posesivo + confidence, erode + Posesivo + confidence, sap + Posesivo + confidence.* nivel de confianza = confidence level.* no digno de confianza = untrustworthy.* ocupar un puesto de confianza = be on the inside.* perder confianza = lose + confidence (in).* pérdida de confianza = sapping of confidence.* persona de confianza = good old boy, sounding board.* recibir la confianza (de Alguien) = receive + credibility.* recuperar la confianza = boost + Posesivo + confidence, bolster + confidence.* relación de confianza = trusting relationship.* voto de confianza = vote of confidence, public trust.* * *A (fe) confidenceun médico que me inspira confianza a doctor who I have faith in o who I trust, a doctor who inspires me with confidencesu actitud no despierta confianza her attitude does not inspire confidencelo considero digno de toda confianza he has my complete trustconfianza EN algn/algo confidence IN sb/sthtiene mucha confianza en sí misma she is very self-confident, she is full of confidence, she has plenty of self-confidencetengo plena confianza en que todo saldrá bien I have every confidence o I'm quite confident that it will all turn out wellhabía puesto toda mi confianza en él I had put all my trust o faith in himde confianza ‹persona› trustworthy, reliable, dependable;‹producto› reliableocupa un puesto de confianza en la compañía he has a position of trust within the companyquieren nombrar a alguien de su confianza they want to appoint someone they can trustB(amistad, intimidad): tenemos mucha confianza we are close friends, we know each other very welldíselo tú, yo no tengo tanta confianza con él you tell him, I don't know him as well as you dono les des tanta confianza a los alumnos don't let your pupils be so familiar with you, don't let your pupils take liberties with you like thatnada de ceremonias, estamos en confianza there's no need to stand on ceremony, things are pretty informal herepuedes hablar con franqueza, estamos en confianza you can speak your mind, you're among friendsunas copas nos hicieron entrar en confianza a few drinks helped us relax o set us all at our easees muy tímida y le cuesta entrar en confianza con la gente she is very shy and it takes her a while to open up with o feel confident with o feel at home with peoplete lo digo en confianza, pero no lo repitas I'm telling you in confidence, don't repeat ithablando en confianza, olía muy mal between you and me, it smelt awfulpuedes venir como estás, ellos son de confianza you can come as you are, they're people we know well o they're good friends(libertades): no le des tantas confianzas don't let him be so familiar with you, don't let him take liberties with you like that* * *
confianza sustantivo femenino
lo considero digno de toda confianza he has my complete trust;
confianza en algn/algo confidence in sb/sth;
tiene confianza en sí misma she is self-confident;
había puesto toda mi confianza en él I had put all my trust o faith in him;
de confianza ‹ persona› trustworthy, reliable;
‹ producto› reliable;
‹puesto/posición› of trust;
b) ( intimidad):
no les des tanta(s) confianza(s) don't let them be so familiar with you;
estamos en confianza we're among friends;
te lo digo en confianza I'm telling you in confidence;
tratar a algn con confianza to be friendly with sb
confianza
I sustantivo femenino
1 (fe, seguridad) confidence: tiene mucha confianza en sí mismo, he is very self-confident
2 (trato, intimidad) con María tengo confianza, I'm on very close terms with María
con él no tengo mucha confianza, I don't know him well enough
II confianzas fpl (familiaridad, atrevimiento) liberties: se toma demasiadas confianzas, she takes too many liberties
♦ Locuciones: de confianza, reliable
en confianza, (confidencialmente, con reserva) in confidence
(entre amigos) among friends
' confianza' also found in these entries:
Spanish:
abuso
- confiada
- confiado
- creer
- ganarse
- insegura
- inseguridad
- inseguro
- legal
- licencia
- rezumar
- seguridad
- seria
- serio
- tapado
- fe
- fiar
- ganar
- hombre
- infundir
- inspirar
- libertad
- recobrar
- recuperar
- seguro
- voto
English:
assurance
- authoritative
- belief
- breach
- complete
- confidence
- confidential
- dent
- depend
- diffidence
- erode
- erosion
- faith
- familiar
- implicit
- inside
- intact
- jauntily
- judgement
- judgment
- key
- melt away
- misplaced
- nerve
- ooze
- reliance
- reputable
- right-hand man
- safe
- safely
- sap
- self-assurance
- self-confidence
- self-doubt
- self-reliance
- shatter
- sure
- trust
- trusted
- trustworthy
- unreliable
- untrustworthy
- vote
- boost
- confident
- dependable
- gain
- reliable
- self
* * *confianza nftengo plena confianza en su trabajo I have the utmost confidence in her work;tengo confianza en que lo conseguirán I'm confident they'll achieve it;confianza en uno mismo self-confidence;no me inspira la más mínima confianza I have no confidence o faith in him whatsoever;deposito toda mi confianza en él I'm putting all my faith o trust in him2.[producto, servicio] reliable;de confianza [persona] trustworthy, reliable;uno de sus colaboradores de confianza one of his most trusted associates;una marca de toda confianza a very reliable brand3. [familiaridad] familiarity;amigo de confianza close o intimate friend;en confianza in confidence;te cuento todo esto en confianza I'm telling you all this in confidence;tengo mucha confianza con él I am very close to him;pregúntaselo tú, que tienes más confianza con él you ask him, you're closer to him;una cosa te voy a decir con toda confianza… let me be frank…;puedes hablar con toda confianza you can talk quite freely;entre nosotros hay confianza we're good friends;se toma demasiadas confianzas he's too familiar, he takes too many liberties;Famdonde hay confianza da asco familiarity breeds contempt* * *f1 confidence;confianza en sí mismo self-confidence2 ( amistad):de confianza persona trustworthy;amigo de confianza good friend;en confianza in confidence3:tomarse demasiadas confianzas take liberties* * *confianza nf1) : trustde poca confiaza: untrustworthy2) : confidence, self- confidence* * *1. (fe) trust2. (seguridad) confidence -
11 productbekendheid
Van Dale Handwoordenboek Nederlands-Engels > productbekendheid
См. также в других словарях:
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
brand awareness — noun The level of public familiarity with a branded product • • • Main Entry: ↑brand … Useful english dictionary
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… … Wikipedia
Famous Amos — Infobox Brand name = type = currentowner = Kellogg Company origin = flagcountry|USA founded = 1975 discontinued = related= markets= World previousowners= trademarkregistrations= website=http://www.famous amos.com/Famous Amos is a brand of cookie… … Wikipedia
Glaubwürdigkeit — ist ein Maß der Bereitschaft des Adressaten, die Aussage einer anderen Person als gültig zu akzeptieren. Erst im weiteren wird der Person und ihren Handlungen Glauben geschenkt. Glaubwürdigkeit ist eine attributionale Eigenschaft, die anderen… … Deutsch Wikipedia
Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… … Wikipedia
List of Saturday Night Live commercials — The following is a partial list of Saturday Night Live commercial parodies. On Saturday Night Live ( SNL ), a parody advertisement is commonly shown after the host s opening monologue. Fast food, beer, feminine hygiene products, toys, and… … Wikipedia
Electronic Arts — EA redirects here. For other uses, see EA (disambiguation). Electronic Arts, Inc. Type … Wikipedia
Q Score — The Q Score is a way to measure the familiarity and appeal of a brand, company, celebrity, cartoon character or television show. The higher the Q Score, the more well known and well thought of the item or person being scored is. The Q Score is… … Wikipedia
Back-to-the-land movement — The phrase back to the land movement refers to a North American social phenomenon of the 1960s and 1970s. This particular back to the land movement was a migration from cities to rural areas that took place in the United States, its greatest… … Wikipedia
